My business, Infinity Creations Photography is primarily a wedding photography business. Additionally, the business has open arms and welcomes any engagement couple whether at the office which is located on the beach and has a wonderful background for a picture, inside the office with countless backdrops or at a couple’s specific destination.
2. Describe your business in one sentence.
Infinity Creations Photography guarantees memorable photos that will last a lifetime.
3. Who is your target audience?
The target audience for Infinity Creations Photography is couples whom are about to get married (engaged) and a couple on their actual wedding day.
4. Who are your competitors?
My competitors are other photography companies who primarily target their company towards young wedding couples. Some companies include, WeddingsInc, The Pros, and William Arthur Photography.
5. What makes them better/worse than your product/service?
Although, Infinity Creations Photography is currently unavailable online due to rearranging the site, it provides excellent customer service in and out of the office. Infinity Creations has numerous package deals and is willing to accommodate with any client to ensure the couple has exactly what they imagine for.
WeddingInc. offers to a new potential wedding couple a total package that can include a cake, catering service, flowers, your choice of location, photography, a tuxedo for the groom, videography and a marriage license. Although this information sounds like a great deal, WeddingInc. packages are only ideal for one hundred or fewer guests.
The Pros are solely a wedding photography company. As seen on their website, only one package is offered which doesn’t give their potential clients any other options and have to depend on one package. This makes it hard to accommodate their clients.
William Arthur Photography is a company which captures weddings, engagements and maternity events. The company presents a reasonable amount of packages to its customers. Unfortunately, the website doesn’t have that spark factor; too simple.
6. Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
Yes, Infinity Creations Photography has a unique logo in which the infinity symbol represents that a marriage lasts a lifetime, and the line splitting the symbol right down the middle symbolizes a ring/ band to a newly-wed couple.
The Company is just getting started; has been around for about a year in the Winter Park area. Infinity Creations Photography has been portrayed by many celebrities and People Magazine as having a wonderful reputation to its clients with gorgeous wedding photos by providing high quality wedding portraits, family gatherings, candid photos and much more.
7. (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
I love the overall idea of the logo. A few adjustments need to be made such as having a thicker infinity symbol and line splitting the infinity in half. Also, the name “Infinity Creations Photography” needs to be reconsidered below the symbol. I need to see if I can place the name of the Company somewhere else, so clients and potential clients will be able to read a business card from far away. Finally, I like the colors of the logo. I believe the colors are simple, but elegant.
8. How do you want your image to be seen in two years?
I want Infinity Creations Photography to be seen as a company a client can trust for high quality, elegant and flawless wedding photos.
9. If your company was an animal, what animal would it be and why?
Infinity Creations Photography would be a unicorn because a unicorn is very unique and is considered to be one of the most beautiful animals.
10. If your company/brand was a person, who would it be and why?
Princess Kate would be the person representing Infinity Creations because she is an elegant young woman and an icon across the world. She treats others with the upmost respect and is willing to give her time to the community, and continually makes someone’s day better.
11. If your company/brand was an object, what would it be?
A pair of wedding bands would be the ideal object for the Company, Infinity Creations Photography to represent the Company as a wedding photography company.
12. If your customer was a cartoon character, who would it be?
Cinderella would represent Infinity Creations Photography because she is beautiful. No matter the situation (even being bullied by her sisters), she keeps her cool and is able to cope with any situation. This shows that Cinderella respects others. Respecting clients and taking memorable photos is what Infinity Creations Photography is all about.
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